Data fail

Nonfiction writers often use data tables or other graphics to quickly convey a lot of information. The bonus is that readers’ eyes like to alight on something different after many paragraphs of body text. But make sure you’re putting useful information in your visuals. Readers can tell if you’re just loading your manuscript with fluff.

Case in point: See this Nutrition Facts table on my box of kettle corn? Is there any non-useful information, like oh I don’t know, maybe an entire COLUMN that could be deleted?

nutrition label on a box of microwave popcorn, columns for Unpopped and Popped

…because I was considering eating my popcorn unpopped.